Resources
Digital Media Resources
Explore these tools, articles, and videos to deepen your understanding of digital activism and intercultural communicationEssential reading for understanding digital activism.
Articles
W. Lance Bennett & Alexandra Segerberg (2012)
The Logic of Connective Action: Digital Media and the Personalization of Contentious Politics. Introduces the distinction between traditional “collective action” and networked “connective action,” showing how digital media enable personalized content sharing at massive scale.
Sandra González-Bailón, Javier Borge-Holthoefer, Alejandro Rivero & Yamir Moreno (2011)
The Dynamics of Protest Recruitment through an Online Network. An empirical analysis of how recruitment spread via Twitter during Spain’s May 2011 protests, combining social influence theory and complex contagion.
Sandra González-Bailón, Javier Borge-Holthoefer & Yamir Moreno (2012)
Examines the roles of mainstream media (“broadcasters”) versus less‐visible but active users (“hidden influentials”) in spreading protest messages for Spain’s indignados movement.
Philip N. Howard & Muzammil M. Hussain (2011)
Reflective essay on how digital platforms shaped mobilization tactics and state responses during the early phases of the Arab Spring uprisings.
Videos
Online social change: easy to organize, hard to win
Sociologist Zeynep Tufekci examines why digital platforms make it surprisingly easy to mobilize large crowds, yet often struggle to translate online energy into lasting change.
Hashtag Activism Will Not Save Us! The Only Way Forward is to Organize, Organize, Organize
A critical lecture highlighting the limitations of clicktivism and why digital campaigns must tie into concrete organizing and policy work.
Tools
