Welcome to Digital Activism Unplugged

This website explores how digital media empowers social activism across cultures, using Nigeria’s #EndSARS movement as a central case study. You’ll find insights into how technology and culture intersect in protest movements, and how intercultural communication shapes activism in the digital age.

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Digital activism did not spring immaculously out of Twitter and Facebook. It’s been going on ever since blogs existed.

Rebecca MacKinnon

Global Impact

Digital activism now engages over 4.2 billion social media users worldwide, facilitating cross-border mobilization, amplifying marginalized voices, and influencing policy decisions on a global scale.

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Hashtag Power

Hashtags act as symbolic anchors that coalesce dispersed individuals into cohesive digital publics, enabling rapid narrative framing and real-time mobilization. Exemplified by #ENDSARS,  #BlackLivesMatter’s and #meToo

#ENDSARS on Twitter

Educational Resources

Educational resources in digital activism are curated guides, toolkits, and training modules that teach activists how to leverage online platforms strategically covering topics like narrative framing, data privacy, campaign planning, and metrics for impact. These resources empower individuals and organizations to run more effective, ethical, and sustainable online campaigns.

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